Classification Talk for David Svet

David Svet
President & CEO of Spur Communications
Rotary member for 4+ years

I am married to Lee Svet, Retail Design Manager at Helzberg Diamonds. I have an 18 year old son, Clark, who is finishing up his senior year at Shawnee Mission East High School. We currently reside in Leawood and are very involved members of Asbury United Methodist Church.

My wife decided that we should move to Overland Park from Columbus Ohio 17 years ago to raise our son. At the time I was a professor at Ohio State University conducting computer graphics research and getting to do fun stuff like build a bobsled for the US Olympic team. Lee was a retail design director at Fitch traveling all over the world designing retail stores. After Clark was born, Lee wisely felt that leaving a newborn in my custody while she traveled the world was a very bad idea. So we came here so that she could work for Hallmark and I could work for NewTek, a technology company.

I bought my department from NewTek 15 years ago and started what is now Spur Communications.

Spur is a strategic marketing communications firm. Our clients include JPMorgan, Royal Bank of Canada, Zurich, Kodak, Hallmark, Kansas City Life, Wallace Saunders, American Humanics and a host of others. We help our clients to build their brands by establishing ongoing communications with their customers.

We do this with a mix of traditional and innovative methods including market research, strategic marketing planning, and execution through a variety of printed and online media. We are currently leading a very exciting marketing development initiative in the area of one-to-one custom publishing. This enables our clients to deliver completely unique information customized for each of their customers based on each customer’s interests, habits, and behaviors. Every piece of communication is one of a kind. We are hopeful that our work in the financial services sector will have a significant impact on motivating the rank and file investor. Hopeful to the point of believing we may have an effect in helping to alleviate any shortcomings of the Social Security System.

I joined Rotary because I believe that each of us has a responsibility to give back to the community at least as much as we are getting. I joined this Rotary chapter because of your outstanding record of community leadership and philanthropy and I am proud to be a member.

You can find out more about David and what he does by visiting his company's website or its blog.